Champion 100 years // Branded Content

Client: Exposure

Project overview:

To celebrate the brands 100 year anniversary, Exposure sought out youth communities who are ‘for the team’. They invited UGC to feature in our campaign from micro communities who embodied Champion’s spirit of inclusivity, integrity and heart

Goal:

Showcase the brand's energy and the authentic appeal of its products, enhancing brand visibility and engaging the audience.

Service provided:

Half a day event coverage. The most important aspect of production was to creatively capture and convey the brand's energy and the authentic appeal of its products.

Location: New York City